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Marketing Plan
Presented by: | |||||||||||
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David Lindsay (408) 205-1148 DRE # 00927277
Patricia Kelner (408) 205-3319 DRE # 01443696
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| With 86% of home shoppers using the internet as part of their home search, a comprehensive online marketing presence is essential to generating the greatest possible demand for your home. Major websites where your home will be listed:
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Showcase Enhanced Listing Featured Homes |
Features properties from 20 Multiple Listing Services | ||||||||||
| www.mlslsitings.com | www.ColdwellBanker.com | ||||||||||
| www.zillow.com | www.craigslist.com | ||||||||||
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What we include in our full service approach to preparing & marketing your home: · Initial Staging of your home for a 2 months period · Professional Virtual tour filmed of your homes exterior and interior · Full Color Property Brochure · 6 + Professional grade Professional Photos posted on MLS listing · Direct Access to Coldwell Banker legal staff for answers to questions or concerns regarding the sale of your property · Leadrouter utilized for all buyer inquires · Active Marketing until your Home gets Sold
We commit to performing the following services for you: One Week Prior to Listing the property · View and photograph your home · Agree to final listing price and terms · Professionally prepared 2 sided color brochure of the property · Film a Virtual Tour to be placed on the internet for added exposure · Send out 200+ Just Listed postcard; 200+ will be sent the following week to create continued interest · Meet with the Stager if Stager used, OR assist and give direction for any smaller level staging needs · Meet with any inspectors on site to assure timeliness of inspection process · Post Coming Soon sign & utilize the URL www.youraddress.com a web site will be created for your property that will included photos, virtual tour, disclosure information, and property details. Week of Listing the property · Install lock box and place sign · Submit listing to the Multiple Listing Service—AFTER you have approved the written description of your home. 6+ photos will be placed. · LeadRouter utilized on all inquires submitted by potential buyers to www.Realtor.com, www.ColdwellBanker.com, and www.CaliforniaMoves.com · Submit all disclosure documents to be placed on web site for potential buyers to view and for us monitor interest levels · Mail hand addressed Open House mail to your neighbors, 19 in the complex · Home to be featured on Opening Page of www.CaliforniaMoves.com · Place “Open House” ad in San Jose Mercury News weekend edition · Present home at Saratoga Coldwell Banker office meeting (145 agents) · Hold Open House for Brokers Tour · Hold Open House for public—Sat & Sun Throughout
· Daily visits to property to collect business cards and check that quantities of flyers are adequate. · Communicate to you traffic levels, and phone calls from the public and agents · Contact visiting Realtors via email and telephone for input regarding condition and price– survey results forwarded to you. · Update you after each Open House to provide feedback · Review with you marketing plans going forward
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